That lesson fired me up to launch my first company. At 24, I bootstrapped Raining Vegetables, an ag-tech company in Uganda and scaled it to 7,000 farmers. I would code at night and pitch in boardrooms by day. I deployed on AWS, managed payments, and handled scale. I understood our stack — and the business of it — like the back of my hand.
I didn’t just build the tech; I built the partnerships that powered it. I worked across borders, from Rikolto in Belgium to national organizations like NARO in Uganda, and the Agribusiness Development Centre (ADC), an entity primarily funded by the Rabo Foundation and DFCC Bank.
"The best systems are built by the people who deeply understand and have lived the problem."
But I built it as an outsider looking in. So although it was successful, it took double the work — learning the market, then selling to it. The lesson was clear.
I believe if more people could build their own systems, more problems would get solved. But globally, only a handful of people know how to build systems. Humanity hasn't touched the full potential of technology because the ability to build is limited to too few.