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Overview

About this plan

What’s inside: Research scripts, observation trackers, and a decision log to turn user feedback into prioritized product fixes.

Plan the session, interview your testers, capture observations in the checklist, and summarize insights into nailed-down fixes.

Outcome

The Goal

Surface real blockers: You will see the exact moments where users hesitate, get confused, or abandon the flow so you can fix the right bugs.

Prioritize changes with evidence: Rank issues by frequency and impact so you stop debating what to do next and start shipping the highest-leverage work.

Document feedback for stakeholders: Capture quotes, recordings, and annotated insights that prove your app works for actual people.

Audience

Who This Is For

You can build the feature but you aren't sure it's usableShip testing catches the tiny UX quirks that slip past development and only show up when real people try the flow.
You need proof for interviews or demosA recruiter, investor, or teacher wants to hear what users actually said. This gives you the evidence instead of just "I think it works."
You want to stop guessing what mattersHigh-level metrics lie. Watching users and capturing their thoughts gives you precise reasons to ship features, not just feelings.

Applications

Best Use Cases

Final QA before public launch

Run the sprint right before you deploy so you catch showstopping issues and polish the final flow.

Portfolio projects that highlight product thinking

Documenting user sessions proves you understand human-centered design, not just code.

Team meetings or sprint reviews

Share attendance-ready notes that let your teammates see what users said without replaying every session.

Methodology

Why This Approach

Evidence beats opinions: We build on actual tester quotes so you can make decisions leaders respect.
Structure keeps sessions human: The script protects you from leading questions and keeps the conversation natural.
Action-first output: Every insight is paired with a recommended fix or experiment so you never leave testers hanging.

Next Steps

What's next?

Translate the findings into Stage 8/9 work by tackling the backend or frontend pieces that users struggled with, then loop back through this sprint if you need more clarity.

Quick Info

Cost1 credit

You can run this research with Meet, Zoom, or face-to-face conversations; the provided templates keep your data consistent.

Process

How it works

1

Step 1: Define the research plan. Pick the flow you need feedback on, gather 2-3 test participants, and send our templated invitation email.

2

Step 2: Run the moderated session. Follow our script to prompt, observe, and note how testers move through your prototype or live app.

3

Step 3: Capture insights in real time. Use the observation checklist to flag delight moments, friction, and blocker severity while the session is still fresh.

4

Step 4: Translate findings into action. Fill out the decision log so you know which fixes, experiments, or pivots to prioritize next.

Deliverables

What you'll get

You leave the sprint with structured recordings, annotated insights, and a prioritised action log. Instead of guessing what broke, you can point to quotes and tester behavior that prove what to fix first. This makes every design conversation faster and every release more confident.

Research script & prompts: Clear wording for introducing the test, asking unbiased questions, and validating your hypothesis.
Observation tracker: A checklist that highlights usability issues, emotional reactions, and performance blockers in real time.
Note and rating template: Structure what you saw, heard, and felt so you can compare sessions across participants.
Follow-up kit: Email templates and reminder prompts to keep testers engaged, plus a recording checklist so you never lose qualitative data.
Action log: A ranked set of fixes, experiments, and follow-up research items that you can drop straight into your backlog.

Prerequisites

Before you begin

Cost

1 credit

Time

30–45 minutes per interview plus 15 minutes of reflection

Requirement

A working prototype or MVP you can show to testers (screens, flows, or deployed site).

Line up your video call software (Zoom/Meet) or partner before the sprint starts so testers arrive ready and you have time to record.

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