zorentia.
Back

Clarify your idea

IDEAReady to start
Start plan

Overview

About this plan

What's inside: A refined elevator pitch, a defined target audience, and a clear user journey map.

Answer questions about your idea; we organize it into a clear structure of what it does, who it helps, and why it matters.

Outcome

The Goal

Stop the Ideation Loop: Most builders stay stuck in "brainstorming" forever. This forces clarity by defining exactly who the app is for and what problem it solves in one clear sentence.

Create Your Technical Source of Truth: Organize half-formed thoughts and random inspirations into a structured plan that serves as your decision filter during the build.

Build Like a Professional: Transition from "I have an idea" to "I have a project." Get a blueprint with enough structure that you could hand it to a lead engineer today.

Audience

Who This Is For

You Have Fragments But No StructureYour idea is split between Google Docs, Apple Notes, and screenshots. You know what you want to build but can’t explain it clearly to anyone else yet.
You're Pitching to Co-Founders or JudgesYou need to prove you’ve thought this through. This gives you the structured plan that signals you are a serious builder, not just a dreamer.
You're Proving 'Product Thinking' to RecruitersShow that you can gather requirements and define user needs before writing a single line of code - a key skill for Senior Engineering roles.
Your Team is MisalignedEveryone has different assumptions about the "core" feature. This creates a single source of truth to get everyone on the same page.

Applications

Best Use Cases

Founders Preparing for Early Pitches

Investors fund plans, not vibes. This creates the structured problem-solution framework that proves your MVP has a target audience and a clear path to value.

Students Building Portfolio Authority

When an interviewer asks "Why this feature?", you won't fumble. You'll point to the User Journey and the Problem-Solution fit you defined on Day 1.

Breaking the Cycle of Endless Refinement

Perfect for builders who keep changing their minds. Commit to a blueprint, document it, and move into the construction phase.

Methodology

Why This Approach

Discipline over Guesswork: Professional teams don’t start coding without requirements. This teaches you the discipline that separates hobbyists from engineers.
The Anti-Scope-Creep Filter: By defining the "User Journey" now, you prevent yourself from adding 10 unnecessary features later that will only delay your launch.
Pitch-Ready Confidence: When you can explain your app in 30 seconds, you sound like you know what you’re doing. Because after this plan, you actually do.
Structured Foundation: Most projects fail because the builder gets lost in the "middle." This blueprint is the map that gets you through the hard parts of development.

Next Steps

What's next?

Your idea is clarified. Next, move to Stage 3: The MVP Scoper to rank your features by technical dependency and decide exactly what to build first.

Quick Info

Cost1 credit

Process

How it works

1

Step 1: Idea Extraction. You share your scattered notes and assumptions. We pull the "Signal" out of the "Noise" to find the core concept that actually matters.

2

Step 2: Strategic Refinement. We apply a Problem-Solution framework. We move past "people need this" to "Exactly who needs exactly what?", forcing the specificity required for code.

3

Step 3: Blueprint Generation. You receive a project summary, a step-by-step user journey, and a pitch-ready explanation for recruiters or teammates.

Deliverables

What you'll get

You walk away with complete clarity. Your scattered notes become a professional project plan that acts as the decision filter for your entire development process. When you’re unsure if a feature belongs, you check the blueprint. When you’re debating priorities, you check the user journey. This keeps you focused on shipping a functional product rather than endlessly refining a vague concept.

Structured Project Summary: A professional breakdown of your app’s core purpose and value proposition.
User Journey Map: A step-by-step flow showing how a user moves from landing on your site to achieving their goal.
Problem-Solution Fit: A clear defense of why this app needs to exist and the specific gap it fills in the market.
Professional Elevator Pitch: The exact 30-second script you need when a recruiter asks, "So, what are you building?"
Founder Blueprint Document: Your master "decision filter" to help you avoid feature creep and stay on track.

Prerequisites

Before you begin

Cost

1 credit

Time

5–10 minutes

Requirement

A rough idea or set of notes. Polished writing is not required.

Start plan